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6th_Grade_Project

Page history last edited by knowclue 13 years, 6 months ago

 

 

6th Grade Students

 

Developing Media Literacy Skills

 

How are Political Commercials Manipulated to Influence?

 

Based on the PBS website: The 30 Second Candidate

 

Part 1:  Concept

 

Using  "Tricks of the Trade"  on the PBS website, we viewed various editing techniques that are commonly used in political commercials to influence viewers.  Step by step, students saw how the same 30 second video clip could be manipulated with special effects to cast it in a positive or negative light. The concept was quite simple, but extremely effective.

 

 

 

 "Tricks of the Trade" - the original clip

     no sound - no manipulation 

 

Fliqz has shut down their service. To access this video, email support with this video id: 332e88261077406cba01d77cc1d8adda
 

 

"Tricks of the Trade" - the original clip

     manipulated to be positive  

            Visit the PBS website for details

 

Fliqz has shut down their service. To access this video, email support with this video id: 469ff67e31ec45f889e25e7bc4204124

 

 

"Tricks of the Trade" - the original clip

     manipulated to be negative 

           Visit the PBS website for details

 

Fliqz has shut down their service. To access this video, email support with this video id: fb24480156ce4252a372495160a1f147

 

 

 

 

Part 2:  Examples

 

 

 

Part 3:  Create Commercials

 

Student were teamed-up and asked to construct their own 30 second commercials.  They were to incorporate various techniques they had learned to influence viewers in either a positive or negative way. Since they were currently studying Ancient Greece, they were asked to make their commercials for a Greek god.

 

The Problem: 12 Greek gods form the Pantheon Forum, the governing body on Mt. Olympus. This even number of gods creates the potential for the vote to be tied, often resulting in a deadlock .

 

The Assignment: Promote the elevation of a specific 13th god to the Pantheon OR urge the removal of 1 of the current 12 gods to reduce the number to 11.

 

  • Students were asked to work in mixed gender groups of two to three members.
  • Students were asked to identify their Greek god and decide if their ad would be positive or negative.
  • Students were asked to plan their commercial by creating a storyboard.
  • Students were permitted to create still images or "order" animations from the 8th grade tech club.
  • Students used Adobe Photoshop, Garageband and iMovie 6 to construct their commercials.

 

 

 

Teacher Notes

 

21st Century Skills @ The Elisabeth Morrow School

  

 

Programs Used:

GarageBand

Adobe Photoshop Elements

iMovie 6

 

 

Teachers:

Marianne Malmstrom, Middle School Tech Teacher

Ronnee Lipman: 6th Grade Teacher

 

 

Special Thanks:

Sarah Rolle, Tech Coordinator

Micah Malmstrom, Tech Support

 

 

 

 

 

 

 

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